Direct mail tips, English consignment shops, more help for childrenswear
shops, ideas for prom time accessory selling, Kate Holmes recommends some
books for resalers, cool merchandise bags to improve your shop's image,
even where to buy red clown noses and what to serve at your next party.
All brought to you with the sponsorship of Stoker Consignment Software
this month. Is resale a wonderful industry or what?
USED ain't seen nothin' yet!
from Too Good to be Threw/ Products for the Professional Resaler
April 2005
Our sponsor for this issue, as last month's, is The
Stoker Group. Take a look at their product
which
comes with FREE
support. It could be just what you need to build your
business!
Direct mail works, and here's how it can work for YOU
There's a lot of help available about direct mail.
Unfortunately, one of the best series of brochures is
from the US Postal Service. Unfortunately
because, just like the way they run post offices, the
info is NOT available
online, but here's the spot you can go to to order hard
copies. If
they're still sending out the same brochures I have,
such as "12 Ways to drive traffic to your store", "The
6 features of graphic design that sell", etc, they are
worth the trouble. (Canadian readers, drop me a
SASE and I'll photocopy mine for you.)
Once you've read up, you're ready to send out
some postcards! But, you say, you haven't got the
time, the tools, the talent to design your own?
TGtbT's Direct Mail Postcards are for you! 24 layouts
(several are SURE to be perfect) PLUS Kate's How-
To's, all
for a mere $20 plus shipping. And you can
even order on-line!
Dress agency is Brit-speak for, you guessed it,
consignment shop. They are alive and well and
there's lots to learn from them. Plus it's fun
to "translate": I think when they mention "High Street
brands", they're talking the equivalent of
our "department store brands." I think. You know
that old saying about two countries divided by a
common language...
Kate's taking you on a springtime Internet
tour of the British Isles... come join her!
A lot of women start a childrenswear shop because:
A: They have and like kids; B: They see shoppers
snapping up anything to do with kids at garage sales;
and C: They figure, heck, anyone can sell stuff to
doting parents.
But they quickly learn it's not the easiest business.
Sales volume is hard to boost when you're selling low-
ticket items, and high-ticket items take a lot of room!
There is so much to learn when you run a shop for
children's clothing and gear. We've added SCADS to
our Kidswear Page...
Now let's face it. You can't listen to Kate EVERY day.
If you'd like to explore other sources of info on
retailing (you'll have to make the connections to
resaling yourself), check out Kate's Recommendations.
Many resalers want to build their teen
business. What's the most
intense
shopping experience in a high-schooler's life? PROM!
Feature prom in windows and swing shop, and make
sure it's what they want this year. Check thrift shops
for needed shoes, slips, and handbags (and some
more larger sizes?) Then mix in
the
coolest accessories for atmosphere and add-on sales.
Wraps are something every shop needs. Check out
Amazing, a favorite of Sharers. Iinclude
a call
for shawls and the like in your next
consignor check letter, too.
Great prom jewelry at
Wedding Sparkles. And while you may not sell a
lot
of tiaras, they help set the
mood!
Looking for ways to make your prom area... or
any
other area... special? Check out Shop Sizzle, full
of
sales-oriented display advice!
Direct mail tips, English consignment shops, more help for childrenswear
shops, ideas for prom time accessory selling, Kate Holmes recommends some
books for resalers, cool merchandise bags to improve your shop's image,
even where to buy red clown noses and what to serve at your next party.
All brought to you with the sponsorship of Stoker Consignment Software
this month. Is resale a wonderful industry or what?
USED ain't seen nothin' yet!
