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Windows that Sell!

The first thing your potential clients see, and the silent salesperson who's on duty 24/7, is your window display. This most-important area of retail expertise is presented in two Products for the Professional Resaler: Windows that Sell! and Display Ideas A to Z. Some excerpts:

Have a focal point for your display. Use the center of your window, about 1/3 down, for the prime display item. From there, direct the eye to the lower right, across the bottom to the left, then up and around the top. Create a path for the eye by angling merchandise, draping, or carrying an eye-catching color in a circular pattern. Pick up a pant leg to create motion, pin a scarf to lead on, even point a shoe in the direction you want to use.

Too-small windows? Use a large prop that almost fills the window and spotlight a single piece of merchandise. Facing the inside frame of your window with mirror will make the window seem larger. If your windows are divided into small panes, paint the mullions black to make them “disappear.”
Order Windows that Sell! for your shop.

Display Ideas A to Z is ideal to keep around for those days when when imagination seems to be on vacation, or hand it to a staffer and let her pick which one she wants to do! Some ideas:
Here’s one A idea:
ADS: Blow up a page of classified want ads as a back-drop to a window of career clothes. Wrap cardboard boxes in more ads and scatter the rest of the newspaper on the floor.
And here’s a Z:
ZODIAC: Giant zodiac symbols are perfect for “Today’s your day to save,” “The signs are favorable for bargains.” Add bright stars for “Your stars say save today.” Order Display Ideas A to Z for your shop.

Read what HowToConsign.com tells consumers about choosing a shop:

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Resources

On Auntie Kate The Blog:

The display window you didn't know you have

Some inspirational window displays from the mall

Beyond your Windows

Read all the Auntie Kate blog entries under "Display"

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TGtbT.com is the premier web site for professional resalers. Start a consignment, resale or thrift store with our free articles and the TGtbT.com Products for the Professional Resaler. Interested in business plans, operating your shop, consignment software and selling secondhand clothes, upscale designer fashions, children's gear or used furniture? Consignment shops, resale stores, thrift stores and consignment sales use Too Good to be Threw. As a lifelong member of NARTS and a consignment consultant, our information is designed for the resale industry.
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